04:10 AM EDT, 10/29/2025 (MT Newswires) -- Estee Lauder Companies ( EL ) said late Tuesday that it has partnered with Shopify ( SHOP ) to upgrade its digital systems and create a faster, more connected shopping experience across its beauty brands.

The company said the collaboration will focus on leveraging data and new technologies to enhance efficiency, strengthen its direct-to-consumer strategy, and provide a consistent experience both online and in stores.

The first phase of the project is set to launch on Shopify ( SHOP ) in early 2026, it added.