Investors with a lot of money to spend have taken a bullish stance on Estee Lauder Cos ( EL ) .

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with EL, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 10 uncommon options trades for Estee Lauder Cos ( EL ).

This isn't normal.

The overall sentiment of these big-money traders is split between 50% bullish and 50%, bearish.

Out of all of the special options we uncovered, 3 are puts, for a total amount of $299,200, and 7 are calls, for a total amount of $1,295,908.

What's The Price Target?

Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $135.0 to $220.0 for Estee Lauder Cos ( EL ) over the last 3 months.

Volume & Open Interest Development

Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Estee Lauder Cos's ( EL ) options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Estee Lauder Cos's ( EL ) whale trades within a strike price range from $135.0 to $220.0 in the last 30 days.

Estee Lauder Cos Option Activity Analysis: Last 30 Days

Noteworthy Options Activity:

About Estee Lauder Cos

Estee Lauder ( EL ) is a leader in the global prestige beauty market, participating across skin care (52% of 2023 sales), makeup (28%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder ( EL ), Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 28% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 33% from Asia-Pacific. Estee Lauder ( EL ) sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.

Having examined the options trading patterns of Estee Lauder Cos ( EL ), our attention now turns directly to the company. This shift allows us to delve into its present market position and performance

Present Market Standing of Estee Lauder Cos

Trading volume stands at 1,497,965, with EL's price up by 0.35%, positioned at $150.02.

RSI indicators show the stock to be is currently neutral between overbought and oversold.

Earnings announcement expected in 51 days.

Professional Analyst Ratings for Estee Lauder Cos

In the last month, 3 experts released ratings on this stock with an average target price of $167.66666666666666.

In a cautious move, an analyst from DA Davidson downgraded its rating to Buy, setting a price target of $179.

An analyst from DA Davidson has revised its rating downward to Buy, adjusting the price target to $179.

An analyst from Goldman Sachs has revised its rating downward to Neutral, adjusting the price target to $145.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Estee Lauder Cos ( EL ) options trades with real-time alerts from Benzinga Pro.