08:30 AM EDT, 10/22/2024 (MT Newswires) -- Estee Lauder ( EL ) said Tuesday it launched its beauty products in the US Amazon (AMZN) Premium Beauty store.

The Estee Lauder brand also debuted in Amazon's ( AMZN ) platform a "Virtual Foundation Tool" that allows customers to compare multiple shades of the brand's foundation virtually, the company said.

The brand will be airing ads to promote its presence in Amazon Premium Beauty throughout this year's fall, Estee Lauder ( EL ) said.

Financial details of the partnership with Amazon ( AMZN ) were not disclosed.

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