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EU antitrust watchdog fines Gucci, Chloe and Loewe

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Regulator says firms imposed restrictions on retailers

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Fashion brands under regulatory pressure over several

issues

(Adds Chloe comment)

By Charlotte Van Campenhout and Tassilo Hummel

BRUSSELS, Oct 14 (Reuters) - Gucci, Chloe and Loewe have

been fined a total of 157 million euros ($182 million) by the

European Union's antitrust watchdog for fixing the resale prices

of their retail partners.

Kering owned Gucci was fined 119.7 million euros,

Chloé 19.7 million euros and Loewe 18 million euros,

highlighting growing regulatory scrutiny of luxury groups.

"The three fashion companies interfered with their

retailers' commercial strategies by imposing restrictions on

them, such as requiring them to not deviate from recommended

retail prices; maximum discounts rates; and specific periods for

sales," the European Commission said in a statement on Tuesday.

Kering said the EU probe was resolved following a

cooperation procedure with Gucci and the financial hit was

provisioned in the group's 2025 first-half results.

LVMH's Loewe also confirmed the deal with the EU and pledged

to operate "in strict compliance with antitrust laws". LVMH

is due to report third-quarter sales later.

Chloe, owned by Richemont said it was taking the

matter "extremely seriously" and has stepped up its measures to

ensure adherence to competition law since the investigation,

which began in 2023.

The practices deprived retailers of pricing independence and

reduced competition while protecting the brands' own sales

channels from retailer competition, the Commission said.

Brands including Armani, Dior, Loro Piana and recently Tod's

have also come under pressure from Italian authorities about

alleged worker abuse in their supply chains.

Meanwhile, recent breaches of protected client data at some

companies have added to regulatory problems facing the sector.

($1 = 0.8649 euros)