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European carmakers struggle with weak US, China demand
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Potential tariff war adds to sector's concerns
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Stellantis ( STLA ) shars drop nearly 11%
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Aston Martin shares plunge 20% after profit warning
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Volkswagen cut 2024 profit outlook for second time in 3
months
By Nick Carey
LONDON, Sept 30 (Reuters) - European carmaker Stellantis ( STLA )
joined on Monday bigger rival Volkswagen
and others in warning about the worsening outlook for auto
demand and rising costs, wiping billions of euros off the
sector's market value.
The automakers are struggling with weak demand in China and
the United States and a potential trade war between Beijing and
the EU as the bloc prepares to finalise import tariffs on
Chinese electric vehicles over alleged subsidies.
British luxury carmaker Aston Martin also issued a
full-year profit warning on Monday, partly blaming falling
demand in China, as Mercedes-Benz and BMW
also did earlier this month.
Aston Martin's shares plunged as much as 20% to their lowest
in nearly two years.
Shares in Stellantis ( STLA ) were down nearly 11%, hitting their
lowest since December 2022 as investors digested the scale of
the world No. 4 automaker's problems. Stellantis ( STLA ) shares have
lost 38% in value this year, making it Europe's worst performing
automaker.
The latest warnings follow Volkswagen's announcement late on
Friday that it was cutting its 2024 profit outlook for the
second time in under three months. Its shares were down a little
over 2.8% in mid-morning trading on Monday.
The German car giants have been reliant on China for around
a third of their sales and have been hit by a weaker economy
there and fiercer competition from domestic Chinese automakers
and a vicious EV price war.
MISJUDGING US CASH COW
Falling European demand has not helped either. New car sales
in the European Union fell 18.3% in August to their lowest in
three years with double-digit losses in major markets Germany,
France and Italy and sliding electric vehicle sales.
Much of Stellantis' ( STLA ) problems, however, stem from North
America.
The expensive Jeeps and pickup trucks that Stellantis ( STLA ) sells
in the lucrative U.S. market have generated virtually all of its
profits since the automaker was formed out of the merger of FCA
and PSA in 2021 and have made its profit margins the envy of its
mainstream peers.
But high inventories and weak sales as Stellantis ( STLA ) has
somehow misjudged its cash cow market has forced it to both cut
production while also offering deep discounts on the vehicles
depreciating on dealer lots across America.
As a consequence Stellantis ( STLA ) has slashed its adjusted profit
margin for the year to between 5.5% to 7%, down from double
digit and warn of negative cash flow of between 5 billion euros
($5.6 billion) and 10 billion euros.
Forward 12-month price-earnings ratios, a measure of a
company's market value, for the three biggest European carmakers
- VW, Stellantis ( STLA ) and Renault, are around 3, much lower
than U.S. rivals, GM and Ford, and Toyota ( TM )
- the world's largest carmaker.
Where traditional European automakers' problems intersect is
rising competition from Chinese rivals who can develop better,
cheaper EVs much faster than Volkswagen, Stellantis ( STLA ) or Renault
can.
They are also struggling to sell the EVs they are making,
while investing large sums to develop new, more affordable
models.
Changing over production lines to new models takes
revenue-generating capacity offline, exacerbating cash flow
issues for legacy automakers whose plants already have capacity
utilization problems that they have failed to address.
Falling market share in China and lower car demand in Europe
have led Volkswagen to warn of possible plant closures in
Germany, putting the company on a collision course with the
powerful IG Metall union.
Talks over pay between Volkswagen and the union started last
week.
($1 = 0.8948 euros)
(Reporting By Nick Carey; Editing by Emelia Sithole-Matarise)