Nov 5 (Reuters) - Dutch ethical-electronics maker
Fairphone is entering the U.S. market with its repairable
headphones, preparing the ground for a phone launch, chief
executive Raymond van Eck told Reuters in an interview.
WHY IT'S IMPORTANT
The move taps into a growing consumer and legislative push
in the U.S. for a "right-to-repair" where consumers look long
term at total cost of ownership beyond tariff inflated price
tags, the CEO said.
KEY QUOTE
"Our strategy is built for uncertainty. The tariffs weather
may change daily, but the demand signal in the U.S. is clear,"
van Eck said, adding "right-to-repair legislation is advancing
nationwide, creating a new opportunity for us".
CONTEXT
In recent years, many U.S. states have enacted
"right-to-repair" laws as consumers and lawmakers backlash
against products, from smartphones to tractors, that are
difficult or impossible to fix.
Like most electronics brands, Fairphone manufactures in
China, but its emphasis on sustainability, from mines to chips,
demands greater supply chain traceability and helping it
navigate component shortages, the CEO said.
BY THE NUMBERS
Fairphone reported a 61% year-on-year revenue increase in
the third quarter of 2025, with device sales rising 61%, audio
by 40%, and spare parts 41%.
The company aims to sell at least as many audio units it
sold in Europe last year this year in the U.S. It declined to
give sales targets.
A 34% tariff currently impacts its prices.
Its flagship device, the Fairphone 6, promises eight years
of total support, five years of warranty, and spare parts until
2033.
WHAT'S NEXT
The audio line, sold via a partnership with Amazon ( AMZN ),
is intended as a beachhead into the U.S. market. More than 90%
of phones in the country are sold through mobile network
operators, Van Eck said that launch is being carefully planned
for.