STOCKHOLM, Aug 28 (Reuters) - Polestar will replace
long-serving CEO Thomas Ingenlath with a former boss of Opel and
EV startups as the company fights to shake up its business after
years of delayed model launches, missed delivery targets and
further separation from Volvo Cars.
Its new CEO, Michael Lohscheller has previously served as
CEO of Stellantis ( STLA )-owned carmaker Opel, Vietnamese EV
maker VinFast and electric truckmaker Nikola ( NKLA )
and will start in the position on Oct. 1, the company said in a
statement.
He is taking the reins at a challenging time for the EV
maker as it embarks on a further major cost-cutting programme in
an attempt to become profitable and cashflow breakeven in 2025.
The wider sector problems have also hit the company hard,
with a slowdown in demand for electric cars and pressure to cut
prices amid a price war ignited by Tesla last year.
Punitive import tariffs imposed by the European Union, the
United States and Canada on China-made EVs have added further
pressure on costs as the company works on reducing its reliance
on production in China.
The new CEO's significant experience as a chief executive of
automotive companies differs from Ingenlath's design background,
who had served as Volvo Cars' senior vice-president of design
before he became Polestar's CEO in 2017.
The leadership change marks a further shift away from Volvo
Cars, which alongside China's Geely, was
one of the co-founders and major financial backers of Polestar
until this year.
The company elected a new chair in June, replacing Hakan
Samuelsson who was Volvo's CEO for nearly 10 years. It also
replaced its head of design last week, who also had his
background in Volvo.
Two of Polestar's cars, its models 2 and 3 are produced in
Volvo Cars factories, but its model 4 is made in a factory run
by Geely and not based on Volvo's platform, which is also likely
to apply to future models.
While Volvo Cars has distanced itself from Polestar,
reducing its stake to 18% from 48%, Geely, now the majority
shareholder, has said that it remained committed to Polestar and
intends to further assist with funding.
On Wednesday, a Geely spokesperson said that while CEO
appointments were the board's remit, as one of the leading
shareholders the Chinese group "supports the Polestar board in
their strategy to realise the Polestar business plan".
Polestar's new chairperson Winfried Vahland said he believed
Lohscheller was the right choice for the next phase of the
carmaker's development.
"Polestar has experienced an exceptional start-up phase and
with a broader model line-up, Michael Lohscheller is the ideal
leader to guide Polestar into its next chapter," Vahland said.