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EV startup Fisker slashes prices of Ocean SUV amid debt troubles
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EV startup Fisker slashes prices of Ocean SUV amid debt troubles
Mar 27, 2024 4:45 PM

March 27 (Reuters) - Electric-vehicle startup Fisker ( FSRN )

said on Wednesday it was cutting the prices of its

electric Ocean SUV, signaling an attempt by the cash-strapped

firm to drum up demand and ease concerns regarding its uncertain

future.

The company said it will slash the price tag of the top-end

version of the vehicle, called "Extreme", by around 39% or

$24,000 to $37,499.

Fisker ( FSRN ) said the other variants of the Ocean SUV will be much

cheaper in order to position the company as "a more affordable

and compelling EV choice."

The news of the price cuts comes a few days after Fisker's ( FSRN )

talks with a large automaker about a deal collapsed, sending the

company's shares plunging and prompting the New York Stock

Exchange to delist the stock.

The price cuts signal an attempt by Fisker ( FSRN ) to raise more

funds to meet its required debt obligations as the company faces

a potential default.

The termination of talks with the unnamed automaker has led

Fisker ( FSRN ) to explore strategic options including in- or

out-of-court restructurings and capital markets transactions,

the startup said earlier.

The Fisker Ocean competes with Tesla's Model Y SUV, and a

growing crowd of mid-size electric SUVs such as the Ford Mustang

Mach-E.

(Reporting by Zaheer Kachwala in Bengaluru; Editing by Devika

Syamnath)

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