March 27 (Reuters) - Electric-vehicle startup Fisker ( FSRN )
said on Wednesday it was cutting the prices of its
electric Ocean SUV, signaling an attempt by the cash-strapped
firm to drum up demand and ease concerns regarding its uncertain
future.
The company said it will slash the price tag of the top-end
version of the vehicle, called "Extreme", by around 39% or
$24,000 to $37,499.
Fisker ( FSRN ) said the other variants of the Ocean SUV will be much
cheaper in order to position the company as "a more affordable
and compelling EV choice."
The news of the price cuts comes a few days after Fisker's ( FSRN )
talks with a large automaker about a deal collapsed, sending the
company's shares plunging and prompting the New York Stock
Exchange to delist the stock.
The price cuts signal an attempt by Fisker ( FSRN ) to raise more
funds to meet its required debt obligations as the company faces
a potential default.
The termination of talks with the unnamed automaker has led
Fisker ( FSRN ) to explore strategic options including in- or
out-of-court restructurings and capital markets transactions,
the startup said earlier.
The Fisker Ocean competes with Tesla's Model Y SUV, and a
growing crowd of mid-size electric SUVs such as the Ford Mustang
Mach-E.
(Reporting by Zaheer Kachwala in Bengaluru; Editing by Devika
Syamnath)