ROME, March 19 (Reuters) - NUO, an investment vehicle

indirectly owned by Italy's Agnelli family and by a Hong Kong

family office, has bought 30% of Subdued, a womenswear clothing

chain popular with teenagers, NUO said on Tuesday.

The investment is worth around 70 million euros ($76

million), a source with knowledge of the matter said.

Subdued operates directly its 85 shops and has been

expanding rapidly online to reach sales of around 120 million

euros in 2023, of which more than 50% abroad.

In a statement, NUO said its investment will allow

Rome-based Subdued to "consolidate its strong presence on the

European market and to embark on an exciting growth path on a

global scale."

Rothschild & Co acted as financial adviser to Subdued's

co-founders.

The Agnelli family's holding company Exor, which controls

companies including sports car maker Ferrari ( RACE ) and Serie

A soccer club Juventus, and is the single largest

shareholder in automaker Stellantis ( STLA ), has 50% of NUO.

The remaining 50% is owned by the World-Wide Investment

Company Limited (WWICL), one of Hong Kong's oldest family

offices. The Exor-WWICL partnership was launched in 2021 to

invest in Italian high-end consumer goods. ($1 = 0.9225 euros)

(Reporting by Alvise Armellini; Editing by Valentina Za)