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Expect double digit growth in advertising, says DB Corp
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Expect double digit growth in advertising, says DB Corp
May 16, 2018 6:13 AM

Girish Agarwaal, Promoter and Director, DB Corp, expect a double digit growth in advertising, "Circulation revenue will be in single digit but in case of advertising, we all are hoping that we should move on to double digit growth."

DB Corp posted a weak set of fourth quarter earnings. The earnings before interest, taxes, depreciation, and amortization (EBITDA) and net profit both came in below street estimates. The margins also declined for the company this quarter.

Agarwaal said that margin, which has come down is not because of the newsprint prices went up, it’s because we decided to expand our circulation base.

"If you look at the year-on-year trend, our circulation is up by almost 8-9 lakh copies. So, our expansion in the markets of Bihar, Gujarat and Rajasthan has benefited for us in terms of circulation and newsprint cost has also has gone up,” he added.

“This is the time when the entire market is struck with the newsprint cost and nobody is increasing any circulation. So, we took a call that this is the time we must go out and gain the dominant position in the market, where we still have some headroom to grow,” Agarwaal further added.

Talking about radio business, he said radio has grown up by 9% this quarter but still have a long way to go.

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