LOS ANGELES, CALIFORNIA, June 29 (Reuters) - The
high-octane racing film "F1: The Movie" roared to the top of the
domestic box office this weekend, according to Comscore.
The movie, which stars Brad Pitt as a Formula 1 racer who
returns to the track after an accident nearly ended his career,
brought in $55.6 million in ticket sales in the United States
and Canada. That tally blew past the $45 million to $55 million
pre-weekend domestic forecast from The Boxoffice Company.
Worldwide receipts topped $88 million, propelled by the
sport's strong fan base in Europe and Latin America.
Racing films typically sputter in theaters, according to
Daniel Loria, senior vice president of The Boxoffice Company, a
theatrical ecommerce and data services firm. The most successful
of the genre, the widely acclaimed "Ford v. Ferrari," opened to
a modest $31 million in November 2019.
"We haven't had that many movies about car racing that have
broken through," Loria said.
One notable outlier is the "Fast & Furious" action series
that expanded beyond its street racing roots to include heists,
espionage and an improbable moon shot.
"F1" had several factors weighing in its favor. The film's
director, Joseph Kosinski, brought the same high-intensity
cinematic treatment of Formula 1 racing that he lent to the
fighter jet sequences in his 2022 movie, "Top Gun: Maverick."
Netflix's "Drive to Survive" series also helped fuel the
popularity of Formula 1 racing, particularly in the United
States.
Apple ( AAPL ) put some marketing muscle behind the movie,
an Apple Original Film that Variety reported cost in excess of
$200 million to make. The tech giant touted it during CEO Tim
Cook's keynote at this year's Worldwide Developer's Conference,
and offered a movie discount to iPhone users. Apple Music also
amplified the film's soundtrack.
The film represents a bid for mainstream success for Apple ( AAPL ),
whose previous cinematic efforts, such as director Martin
Scorsese's "Killers of the Flower Moon," garnered critical
acclaim but brought in a modest $68 million in domestic box
office proceeds.
(Editing by Mark Porter)