Most lifestyle retailers are witnessing just 30 to 50 percent of their pre-COVID average sales. But consumer demand has gradually increased at every unlocking stage and festive season is expected to further aid to consumer demand, Ganesh Kumar, COO-Lifestyle Biz of Raymond told CNBC-TV18.

He said eastern India was driving demand for the company. He said the company’s apparel business was at 55-60 percent of pre-COVID sales and the fabric segment was operating at 60-70 percent of pre-COVID levels. Kumar said he was seeing fast recovery in the offline fabric space and expected the fabric business to return to profitability in this half of the year.

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First Published:Oct 14, 2020 3:14 PM IST