NEW YORK, Oct 23 (Reuters) -
Meta Platforms' ( META ) Oversight Board on Wednesday told
the company to keep up a Facebook post superimposing the faces
of U.S. Democratic presidential candidate Kamala Harris and her
running mate Tim Walz onto a parody "Dumb and Dumber" movie
poster showing the characters pinching each other's nipples
through their clothing.
The board accused the company of acting too aggressively
against an obvious political parody with the post. The original
movie poster depicts two male characters known for engaging in
gross-out bawdy antics.
Meta originally took the post down for violating a rule
against "derogatory sexualized photoshop" manipulations of
images, but restored it once the board informed Meta it was
examining the case, the Oversight Board said in a blog post.
The company told the board it "does not consider that
pinching a person's nipple through their clothing qualifies as
sexual activity," the board said.
The board, which is funded by Meta but operates
independently, did not comment directly on Meta's rationale but
said the post in question showed a "non-sexualized derogatory
depiction" of political figures and therefore was not in
violation of Facebook rules.
Meta's initial removal was a worrying sign of the company's
tendency toward "overenforcement" of its policies against satire
and political speech, it added.
"This post is nothing more than a commonplace satirical
image of prominent politicians and is instantly recognizable as
such," the board wrote.
It said that the company's failure to handle the post
appropriately on its first try "raises serious concerns about
the systems and resources Meta has in place to effectively make
content determinations in such electoral contexts."
The case highlights the fine line the world's biggest social
media platform must walk in moderating posts pertaining to the
highly charged U.S. political environment. Conservatives
frequently complain it removes too much of their content while
progressives generally say it does too little to police
misinformation and abuse on Facebook, Instagram, WhatsApp and
Threads.
Meta relies heavily on automated AI-powered enforcement
of its rules. This controls the cost of moderating the posts of
its more than 3 billion users, but elicits gripes from users who
say the systems often fail to detect parody and context.