Facebook Thumbstoppers Summit: In conversation with Kavita Nair, Vodafone Idea and Sandeep Kohli, Unilever-May 2024-www.financetom.com

Facebook Thumbstoppers Summit: In conversation with Kavita Nair, Vodafone Idea and Sandeep Kohli, Unilever

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Facebook Thumbstoppers Summit: In conversation with Kavita Nair, Vodafone Idea and Sandeep Kohli, Unilever

Nov 6, 2019 8:37 AM

As consumption patterns change, the need for marketers to adapt to different mediums of communication has risen. Kavita Nair (chief digital transformation and brand officer, Vodafone Idea Ltd) and Sandeep Kohli (executive director-personal care, Unilever) discuss whether stories can capture attention even in a short duration, and why experimentation is key in mobile storytelling.

This is a partnered post.

First Published:Nov 6, 2019 5:37 PM IST

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