(Reuters) -The $8.5 billion merger of Reliance and Walt Disney India media assets has been approved by India's antitrust body, clearing the way for a deal that will create India's largest entertainment business.

The proposed merger, first announced in February, is expected to combine 120 TV channels and two streaming platforms, challenging rivals such as Japan's Sony and Netflix in a $28 billion media and entertainment sector set to be worth $100 billion by the end of the decade. 

Here is a list of the other leading media players in India and the sectors they dominate:    

ZEE ENTERTAINMENT

One of the oldest media companies in India, Zee's businesses include television broadcasting, video streaming and movie production. Its domestic broadcast portfolio consists of around 48 TV channels as well as a streaming platform.

Japan's Sony Group in January pulled the plug on a $10 billion merger deal with Zee that had been in the works for two years, citing unresolved "closing conditions" and leadership disputes.

SONY INDIA

In its 29th year of operation, Sony Pictures Networks India, Sony Group's subsidiary, operates 26 channels ranging from general entertainment to sports and movies.

It says its content reaches as many as 700 million viewers in India and is available in 167 countries.

Sony also operates the video streaming platform Sony LIV in India.

NETFLIX

The streaming giant Netflix views India as a key market. In a recent visit to India, Netflix Co-CEO Ted Sarandos was quoted as saying that he sees its Indian subscriber base rising to 100 million over time, from around 10 million now. 

AMAZON PRIME

Amazon Prime Video is estimated to have about 20 million users in India. Its Indian aggregation service, Channels, offers subscriptions to other global and local video streaming services.

BENNETT COLEMAN AND COMPANY

Based in Mumbai and established in 1913, the company produces its flagship Times of India newspaper and owns a host of assets in broadcasting, publishing, radio, film and entertainment.

SUN TV NETWORK

Dominant in south India, Sun TV operates 35 TV channels in six languages, along with 69 FM radio stations and three daily newspapers.