Ferrari N.V. ( RACE ) shares saw a positive uptick on Thursday following the company’s announcement regarding new commercial policies.

The luxury automaker is adjusting its pricing strategy in light of upcoming import tariffs on EU cars entering the U.S. market, a measure announced by President Donald Trump.

Ferrari CEO Benedetto Vigna mentioned in a recent interview with CNBC that while Ferrari’s customers are affluent, the company must be careful not to pass on too much of the increased cost from tariffs.

Ferrari confirmed that it would maintain unchanged pricing for orders of all models imported before April 2, 2025.

Furthermore, the pricing for three key models—Ferrari 296, SF90, and Roma—will not be affected regardless of the import date.

Also Read: Over 7 Million Vehicles Could Face The Brunt Of Trump’s Auto Tariffs: ‘This Could Drive…The Auto industry Into Recession’

For remaining models, Ferrari indicated that a price increase of up to 10% would be implemented, in coordination with its dealer network, due to the anticipated impact of tariffs.

Per a CNBC report, the price increase for the Purosangue, starting at around $430,000, will add roughly $43,000. For the limited edition F80, priced over $3.5 million, the hike will raise the cost by more than $350,000.

Experts predict that these import tariffs, which aim to boost U.S. manufacturing, will lead to higher prices for new and used cars, increased maintenance costs, and elevated insurance premiums, as replacement parts become more expensive.

The Kelley Blue Book reports that new vehicle prices have already increased by 25% since 2020, with the average new car price now surpassing $48,000.

Despite potential risks to its profitability, Ferrari reaffirmed its 2025 financial targets, including a possible 50 basis point reduction in EBIT and EBITDA margins.

According to Benzinga Pro, RACE stock has lost over 3% in the past year.

Price Action: RACE shares are trading higher by 2.75% to $425.13 at last check Thursday.

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