*

Elettrica EV to launch next year, developed in-house at

Maranello

*

Ferrari shifts to less ambitious electrification strategy

for

2030

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Ferrari plans four new models per year, new lifestyle

stores

(Adds details on Elettrica EV in paragraphs 1-2, Elkann quote

in 7)

By Giulio Piovaccari and Keith Weir

MARANELLO, Italy, Oct 9 (Reuters) - Ferrari

showcased the technology behind its first electric car but said

on Thursday that petrol and hybrid vehicles will remain at the

heart of its lineup until 2030.

The electric car will be called the Elettrica and is due to

go on sale next year. In an event at its Maranello headquarters

in northern Italy, Ferrari revealed the Elettrica's

production-ready chassis: a car base, with battery pack and

electric motors, though with no wheels or outer shell for the

moment.

The unveiling of the inner workings of Ferrari's maiden

electric car marks a milestone for the auto industry that is

grappling more widely with a transition from the internal

combustion engine to the electric battery.

But Ferrari also shifted to a less ambitious approach to

electrification. It now aims for a 2030 lineup made up of 40%

internal combustion engine (ICE) models, 40% hybrids and 20%

fully-electric. This marks a change from its 2022 plan, which

had targeted 40% EVs, 40% hybrids and 20% ICE models in 2030.

FOUR NEW MODELS PLANNED EACH YEAR

Ferrari said it would launch an average of four new models

per year between 2026 and 2030, maintaining the steady rhythm

that has helped it stimulate the interest of its wealthy clients

and grow its customer base.

"With the new Ferrari Elettrica, we once again affirm our

will to progress by uniting the discipline of technology, the

creativity of design and the craft of manufacturing," Ferrari

Chairman John Elkann said.

The Elettrica complements Ferrari's traditional petrol and

newer hybrid models. All strategic EV components - including

high-voltage battery packs, e-axles and inverters - are

developed and produced in-house at Ferrari's new "e-building"

facility in Maranello, the company said.

Sources told Reuters earlier this year that Ferrari does not

plan to launch a second EV before 2028, citing weak demand for

high-performance electric luxury cars.

NEW LIFESTYLE STORES SET TO OPEN

Ferrari's active client base has grown by around 20% since

2022, reaching 90,000. To deepen engagement, it plans to open

new "Tailor Made" centres in Tokyo and Los Angeles in 2027 to

help customers to add personal touches to their vehicles.

It reaffirmed its lifestyle strategy expansion, with

flagship stores planned in London and New York in 2026, and a

broader range of luxury goods and experiences for both owners

and fans of the brand.