Nov 12 (Reuters) - The holiday rush may lose some of its
momentum this year - even among high-income travelers - as a
report from Deloitte on Wednesday shows Americans are planning
to take fewer trips and spend less on them amid growing
financial concerns.
The average number of planned holiday trips has dropped to
1.83, down from 2.14 last year, while average planned travel
budgets are down 18% to $2,334, the report said.
Underlying the tighter travel budgets is a more muted money
mood, the report said.
Notably, nearly one in five households earning over $100,000
annually, or high-income Americans, said they were worse off
financially than a year ago, and about 80% of that group plans
to choose cheaper travel options.
Over the past two months, travel companies, including Delta
Air Lines ( DAL ), United Airlines and hotel operator
Marriott International ( MAR ), have pointed to solid demand for
high-end offerings such as premium seats and luxury hotels.
But that trend may be shifting, and the effect on airlines,
lodgings and tour operators may be disproportionate, as
high-income travelers typically spend more and travel farther.
Holiday travel is also at risk from the prolonged U.S.
government shutdown, which has forced carriers to cut flights
and already delayed about 3.2 million passengers, according to
estimates by airlines.
The report also found that millennials, who made up the
biggest share of luxury travelers at 34% and have planned the
sharpest cutback in the number of trips this year, led the way
in generative AI adoption for travel planning, up 1.5 times
since 2024.
While travelers most commonly used generative AI to find
activities and attractions, they're most likely to follow
through on restaurant recommendations, the report said.