Shares of FinTech mortgage lender Beeline Holdings Inc. ( BLNE ) are trading higher on Thursday.

The company has revealed the official debut of its AI-powered sales agent platform, MagicBlocks, set to launch on April 1.

Having finished its Beta phase, the platform has exceeded expectations by securing 16 clients and showcasing its potential for global market expansion.

Through its AI-driven technology, Beeline seeks to improve mortgage results while generating continuous revenue from its proprietary platform.

“MagicBlocks represents a breakthrough in AI-driven sales efficiency,” CEO Nick Liuzza said. 

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“With its strong Beta results, we’re happy to see it go to market as a scalable, international solution.”

MagicBlocks was established by Jay Stockwell and Sean Clark within Beeline and has since become an independent entity, with Beeline maintaining an equity interest. Stockwell, who is now the CEO, is leading the company's expansion.

Beeline also holds a license for the MagicBlocks platform, aligning with its strategy to incorporate SaaS-based revenue models.

Earlier this year, Beeline’s introduced BlinkQC, an automated quality control tool, designed to streamline mortgage operations. The tool will be available industry-wide in early April.

On Tuesday, Beeline introduced Bob 2.0, an upgraded AI sales agent that outperforms humans by generating 6X more qualified leads while operating 24/7 at a low cost.

Bob 2.0 enhances performance, achieving double the industry average in lead conversions and 8X more mortgage applications. It adapts like a human, guiding personalized sales journeys and supporting Spanish-language interactions.

Price Action: BLNE shares traded higher by 13.2% at $2.75 at last check Thursday.

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