Flourish, a tech-enabled ecosystem of responsible manufacturers, has launched its operations in the United States as a part of its global expansion strategy. The move will provide global market to local artisans while making sustainable lifestyle products, it said in a statement.

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The brand curates products that meet eco-friendly criteria, ensuring responsible sourcing, reducing waste and promoting production practices to minimize environmental impact.

The company was incubated by Industree Crafts Foundation and was formally launched in 2021, ensuring the creation of an ecosystem for responsible production and consumption. They are targeting people in the age group of 28 to 35 and above, who are invested in the well-being of the planet, conscious lifestyles and are interested in mindful purchases and artisanal products.

Pragati Tripathi, Chief Operating Officer at Flourish said, “At Flourish we ensure that our makers are aligned with our vision and adhere to eco-friendly and responsible manufacturing, fair wages, transparency, sustainable packaging, etc. These act as the filtering system before onboarding any maker on our platform ensuring that all the products listed on Flourish are sustainable and eco-friendly."

Flourish said it works with diverse artisan communities from different regions of the country, including Karnataka, Maharashtra, West Bengal, Kashmir, Assam, Orissa, Rajasthan, and Nilgirs.

First Published:Jun 13, 2023 1:01 PM IST