09:26 AM EDT, 07/12/2024 (MT Newswires) -- Fluent (FLNT) said Friday it has entered into a media partnership with US retailer Hy-Vee and its retail media network RedMedia.

Under the deal, Hy-Vee's online customers will get post-purchase offers, Fluent said.

Hy-Vee has over 500 locations including grocery stores, convenience stores, and wine and spirits stores in the Midwest, according to Fluent.

Financial details weren't provided.

Fluent shares were rising 4.3% in recent premarket activity.

Price: 3.6200, Change: +0.15, Percent Change: +4.32