NEW YORK, Aug 6 (Reuters) - Sharpie pen maker Newell
Brands ( NWL ) is moving production of kitchen appliances out of
China and has relocated manufacturing for its writing business
to Tennessee as it faces "uncertainty" on tariffs ahead of the
U.S. presidential election, Newell CEO Chris Peterson said in an
interview with Reuters.
Peterson specified in the interview the supply-chain changes
are not a response to Republican presidential candidate Donald
Trump's campaign pledge to further increase tariffs on
Chinese-made goods and many others if he wins.
"Trump is talking about very large tariffs on China
imports," said Peterson, adding that Democrats are discussing
keeping those that are already in place, originally from Trump's
first term as U.S. President and expanded this year. "There's a
lot of uncertainty. We just want to reduce our exposure
regardless of the outcome.
"It's hard to move supply chains on a real-time basis," he
added.
Newell is automating its U.S. manufacturing to make the
higher wages in the United States work, he said, adding that
moving production to the country also saves on time and volatile
freight costs.
"If you have a plant that is automated enough, the economics
work," he said. "That's our sweet spot."
U.S. companies importing goods from Asia have faced a series
of crises over the last several years, including tariffs, delays
and skyrocketing costs during the pandemic, and, most recently,
Houthi rebels attacking container ships passing through the Suez
canal.
Peterson, a former Procter & Gamble executive who
became the CEO of Newell last year, is a member of the Business
Roundtable, an influential group of CEOs who met with Trump and
President Biden's chief of staff in June. Peterson was present,
a spokesperson for Newell said.
He added that, as a consumer-products maker whose pens,
infant car seats and food storage containers are found in 95% of
U.S. households, "we don't believe it's our place to advocate
for one political ideology."
Newell already manufactures most of the products that make
up its writing business including Paper Mate pens, Expo markers
and Elmer's Glue at its factory in Maryville, Tennessee, a small
city south of Knoxville, Peterson said. The company earlier this
year repatriated more manufacturing of its writing division from
China and South Korea to Tennessee because the plant can be
expanded, he said.
The company also has projects "in flight" to move its
kitchen appliance manufacturing from China to Vietnam, Thailand,
Indonesia and elsewhere, Peterson said, adding that Newell is
not exiting China but "reducing our dependence."
Newell acquired Jarden Corp, the maker of Crockpots, Oster
blenders and Mr. Coffee coffee makers, in a $16 billion mega
deal in 2016 aimed at better negotiating prices with its biggest
customer, Walmart ( WMT ). But Newell has struggled as
inflation-weary consumers cut back on anything other than
essential purchases.
Newell was dropped from the S&P 500 index last year as its
market share crumbled. So far this year, its shares are down 6%,
compared with a nearly 10% gain in the S&P index.
The Atlanta-based company this year accelerated its earlier
efforts to slash its dependence on China for manufacturing,
Peterson said on a July 26 conference call with investors.
Newell expects to have less than 10% of the company's U.S.
business exposed to Chinese manufacturing by the end of next
year, versus about 15% currently, Peterson said. Five years ago,
the figure was around 35%, he said.
Outside of China, Newell has found it difficult to find
factories that make finished products near those that
manufacture the component parts, Peterson said.
"The ecosystem is very well set-up in China, of both the
finished good assembly as well as the component parts," he said.
"Raw material production is also in China, and so, it's hard to
move when you have that dynamic."
The company is in the midst of a productivity initiative,
including automating manufacturing, that is aimed at turning the
business around and boosting its margins.
"We're moving to jobs where people are managing the robots
and managing the automation," he said, adding that the change is
leading the company to pay higher wages.
The average wage for Newell's jobs at its Maryville,
Tennessee plant is currently above $20 per hour, he said.
"My objective is to get our average wage in our
manufacturing plant up significantly, by transitioning our
workforce away from manual labor into more skilled labor," he
said. "If we do that well, we can repatriate more manufacturing
back to the U.S."
Repatriating the additional writing business earlier this
year added about 70 jobs at the Maryville factory, a
spokesperson said.