DEKALB, Illinois, May 9 (Reuters) - Falling crop prices
are leaving agriculture equipment sellers with an excess of
unsold tractors and combines. To cope with the surplus, dealers
are discounting machines, suspending new orders, and even
auctioning off equipment at reduced prices.
The slower equipment sales are a knock-on effect of corn and
soy prices dropping to more than three-year lows as U.S. farm
income plummets and equipment makers and dealers are forced to
pivot quickly after a period of booming business.
Reuters interviewed ten equipment dealers, mostly in the
Midwest, as well as farmers and analysts, who said low crop
prices combined with persistently high interest rates are
deterring farmers from purchasing machinery. As farmers make
fewer purchases, inventories of equipment are swelling, cutting
into profits for dealers and big manufacturers alike.
Manufacturers Deere and CNH Industrial ( CNHI )
struggled to keep up with the strong demand for tractors in 2022
when farm income hit a record high and pandemic assistance
payments gave farmers extra money to upgrade their fleets. Now
both expect slower sales to hit their bottom line this year.
Josh Gruett, dealer principal at Waupun Equipment in Waupun,
Wisconsin, which sells farm, construction and other equipment,
said his inventory has risen 30% to 35% since the end of 2023.
The excess of unsold machinery prompted Gruett to halt new
orders from companies including CNH, AGCO ( AGCO ), and Polaris
in hopes of balancing supply and demand, he said.
In April, inventory levels of high-horsepower tractors (300
and above) in the U.S. surged by almost 107% year-over-year,
with combine inventory experiencing a 17.63% increase, according
to Sandhills Global, a market research firm specializing in
tracking used inventory for industrial manufacturers.
SLASHING PRICES
Chris Tanner, a fourth-generation farmer, said some
dealerships in his town of Norton, Kansas, have slashed prices
up to 30% with an added incentive of zero percent interest to
move machinery off their lots.
"They're heavily discounting combines and tractors -- but
after coming through a drought and experiencing poor prices we
don't have the money to spend," Tanner said.
The pain has also spread to those who sell spare parts.
Guy Robinson, is a parts manager at Dekalb Implement
Company, which sells Deere equipment in Dekalb, Illinois
During the peak years of the pandemic, Robinson said, the
combination of supply chain troubles and rising demand made
getting everything from parts to equipment to farmers "a
nightmare."
And then demand began falling off in late 2022, he said.
About 30 miles south of Robinson's dealership, Aaron Rogers,
retail location manager at AHW, another Deere dealer in
Somonauk, Illinois, said zero or low percentage financing is a
popular way to try to bring in customers.
"If you can get a good interest rate, that's what's driving
the market right now," he said. Offering lower financing rates
to sell inventory can result in a loss for dealers, but carrying
unsold machinery can prove costlier.
Manufacturers give dealers free financing on equipment for a
limited period while they sell it, but once that expires,
dealers have to pay interest on their unsold inventory to
manufacturers.
With fewer sales forecast, equipment dealers are feeling
pressure to auction off equipment "right away" to preserve
margins, said Casey Seymour, a sales consultant for dealers.
"Some of the stuff that is being put to auction is because
dealers can't afford to keep the floor plan," Seymour said.
"They can't have millions of dollars worth of inventory sitting
around at a floor plan [with a] 7.5% interest rate."
Particularly, inventory levels have been a big concern in
the Midwest grain belt, said Ryan Dolezal, the manager of
TractorHouse, a site for selling new and used farm equipment.
"We do not see the inventory levels issues like we do in
Midwest markets," he said.
Used agriculture machinery inventory, the bulk of machinery
sold in the United States, is on a steady increase that is
forcing dealers to auction equipment at a lower price point,
said Mitch Helman, a sales manager at Sandhills Global.
"There's a 70% gap between auction and retail and that's
insane. A spread this high has not been observed since May
2015," he said, referring to a time when grain oversupply was
pummeling farmer income.
Deere reports earnings on May 16. In February, the company
announced plans to cut production and warned shareholders
inflation would make farmers reticent to finance equipment
purchases.
Texas-based farmer, Scott Born said given his tighter
budget, he's forgoing buying new or used equipment for the
remainder of the year.
"We have to try to limp by without major repairs -- it's
tough especially since (equipment and fertilizer) has gone so
much higher in just a few years."