Aug 7 (Reuters) - Ford Motor ( F ) is delaying the
launch of two next-generation electric vehicles as it shifts
focus to smaller and more affordable models, Automotive News
reported on Thursday, citing people familiar with the matter.
The automaker recently informed suppliers that a full-size
electric pickup, scheduled for production at its BlueOval City
assembly plant in Tennessee, will be delayed to 2028 from 2027,
the report added, citing three people familiar with the plans.
The truck is the long-awaited successor to Ford's F-150
Lightning electric pickup.
Chinese automakers have been driving down costs on electric
vehicle production and offering lower-cost models for shoppers.
In response to this pressure, Ford and other automakers are
focusing on producing affordable models on a streamlined
platform, with a focus on delivering smaller electric vehicles.
The timeline for an electric van, expected to be a
next-generation E-Transit, has been pushed back from 2026 to
2028 for production in Avon Lake, Ohio, the report added, citing
sources.
Ford, which has faced costly quality issues and leads the
industry in recalls, previously projected losses of up to $5.5
billion in its electric vehicle and software operations for
2025.
Last year, the company scrapped plans for a three-row
electric SUV, with CEO Jim Farley later stating that larger EV
models are not the company's primary focus as it develops future
battery-powered vehicles.