DETROIT (Reuters) -Amazon ( AMZN ) shoppers can browse and buy Ford Motor ( F ) vehicles on the e-commerce platform starting on Monday, joining Hyundai in adding online options for customers who want to avoid dealership lots.
The Dearborn, Michigan-based automaker and the tech company said customers will be able to shop a participating dealer's inventory of used vehicles directly through Amazon.
The program is focused on Los Angeles, Seattle, and Dallas to start, and will initially offer only certified pre-owned vehicles, which are used models that pass rigorous inspections and are sold with specific warranties.
Automakers have been trying to provide smoother, online-focused shopping experiences for those wary of spending hours in dealerships. Tesla sells electric vehicles directly to consumers online, while Ford and General Motors ( GM ) are bound by U.S. state laws to sell through franchise dealers.
Ford CEO Jim Farley has said Tesla's direct sales model affords it a significant cost advantage. Under his leadership, Ford has expanded online availability for customers, especially on electric models.
Hyundai Motor ( HYMLF ) in late 2023 said it would sell new models on Amazon ( AMZN ), becoming the first automaker to do so. Ford is the second car company to offer its models on the platform, a spokesperson for Amazon Autos said.
Ford said 160 to 180 dealers expressed interest in the program, and about 20 are in the process of launching sales through Amazon ( AMZN ). Customers can complete their purchase online, but must pick up their vehicles from their selected dealer.