DETROIT, April 11 (Reuters) - Ford said on
Thursday it will begin shipping to North American dealers
144,000 of its redesigned F-150 and Ranger pickup trucks that it
built but held back until now in an effort to head off quality
problems.
Ford said it also will restart shipments this month of F-150
Lightning electric trucks which it had halted in February. Ford
this week cut prices of some variants of the Lightning by as
much as $5,500.
The wave of large F-150s, Ford's best-selling model, and
mid-size Ranger trucks will be critical for Ford to hit its 2024
pre-tax profit target of $10 billion to $12 billion. The
automaker reaffirmed that target last month.
The delay in sending the trucks to dealers could hit the
automaker's first quarter numbers due April 24.
Ford Chief Financial Officer John Lawler told investors last
month the company had 60,000 F-150s in stock it expected to ship
in the current quarter.
The automaker first tried a go-slow approach to vehicle
launches last year at its Kentucky Truck complex that builds
Super Duty pickups and Navigator large SUVs. Ford paid out
nearly $4.8 billion to cover warranty repairs in 2023, according
to its annual report.
In the case of the redesigned F-150s, Ford engineers
analyzing data from trucks held in stock discovered that certain
electronic components did not shut off, or were using more power
than expected, Ford said. "Engineers updated the problematic
software before any trucks left the plant," the company said in
a statement.
Ford shares were up 8 cents a share, or less than 1%, at
$13.14 a share in afternoon trading on the New York Stock
Exchange.