Dec 3 (Reuters) - Ford Motor Co's ( F ) UK chair has

called on the British government to provide consumer incentives

of up to £5,000 per electric vehicle, Sky News reported on

Tuesday.

Global automakers face new challenges as they struggle

to profit from their electrified ventures, with stiff

competition from affordable Chinese vehicles and uneven EV

demand.

Lisa Brankin, Ford's UK and Ireland chair, said direct

support for consumers to purchase zero-emission vehicles was

crucial for industry viability, according to the report.

Ford did not immediately respond to a request for comment.

In November, Reuters reported that U.S. President-elect

Donald Trump's transition team was planning to eliminate the

$7,500 consumer tax credit for EV purchases as part of broader

tax-reform legislation.