(Reuters) -Ford Motor ( F ) on Thursday reported a 16% rise in U.S. auto sales for April, aided by strong truck demand and its employee pricing program.

Demand for vehicles has remained strong, with consumers trying to quickly snap up vehicles before prices potentially surge after U.S. President Donald Trump's tariff policies.

Ford announced discounts across multiple models in April, leaning on its healthy inventory to offer customers thousands of dollars off as competitors hiked prices to absorb tariff costs.

Sales of Ford's pickup trucks, which includes its F series and compact Maverick models, rose 23% at 99,954 units.