10:17 AM EST, 02/04/2025 (MT Newswires) -- Fox (FOX) is targeting to launch a direct-to-consumer streaming service by the end of 2025, Chief Executive Lachlan Murdoch said Tuesday on the company's fiscal Q2 earnings call, according to a FactSet transcript.

Murdoch did not provide many details regarding the upcoming streaming service but said the company has no plans of turning a traditional distribution customer into a direct-to-consumer one. "And so our subscriber expectations will be modest and we're going to price the service accordingly," the executive said.

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