(Reuters) -Fox Corp ( FOXA ) beat Wall Street estimates for third-quarter revenue on Monday as the media company benefited from strong advertising driven by the Super Bowl.

More advertisers have turned to the company, which owns brands such as FOX News, FOX Sports and the Tubi streaming service, to capture its viewership.

An estimated 127.7 million viewers tuned in for the Super Bowl National Football League championship broadcast by Fox, the largest audience in TV history for a single-network telecast, the Nielsen ratings agency said in February.

The Super Bowl is the biggest event on U.S. television each year and its audience has increased in recent years, while viewership for much of traditional TV has declined.

Revenue rose 27% to $4.37 billion in the third quarter, compared with analysts' average estimate of $4.18 billion, according to data compiled by LSEG.

Advertising revenue increased 65% to $2.04 billion, beating an estimate of $1.67 billion.