09:28 AM EST, 02/12/2025 (MT Newswires) -- Fox (FOX, FOXA) said Wednesday that the Super Bowl 59 on Fox and Tubi generated more than $800 million in gross advertising revenue.

The company said the game, which saw the Philadelphia Eagles defeat the Kansas City Chiefs, averaged 127.7 million viewers across all platforms, setting a new Super Bowl viewership record.

Viewership peaked at 137.7 million in the second quarter, while the halftime show featuring Kendrick Lamar drew 133.5 million viewers, also a record, according to Fox.

Tubi's simulcast set a Super Bowl streaming record with 15.5 million peak concurrent viewers, Fox added.