PARIS, Sept 3 (Reuters) - France's data protection

authority said on Wednesday it had fined Alphabet's

Google 325 million euros ($381 million) for improperly

displaying ads to Gmail users and using cookies, both without

Google account users' consent.

The Commission Nationale de l'Informatique et des Libertés

(CNIL) also gave Google six months to ensure ads are no longer

displayed between emails in Gmail users' inboxes without prior

consent, and that users give valid consent to the creation of a

Google account for the placement of ad trackers.

Failing that, Google and its Irish subsidiary would both

have to pay a penalty of 100,000 euros per day of delay, CNIL

said in a statement.

A Google spokesperson said the company was reviewing the

decision and said that users have always been able to control

the ads they see in their products.

In the past two years, Google has made updates to address

the commission's concerns, including an easy way to decline

personalised ads when creating a Google account, and changes to

the way ads are presented in Gmail, the spokesperson said.

($1 = 0.8542 euros)