Oct 14 - French advertising firm Havas

reported 3.8% organic growth in the third quarter and raised its

financial outlook for 2025, citing a strong performance in the

United States.

WHY IT'S IMPORTANT

Havas is bolstering its media capabilities through Horizon

Global, a joint venture with U.S.-based Horizon Media, combining

AI-driven platforms and agency networks to target multinational

accounts led by U.S. clients.

The partnership will enable U.S. customers to utilize

Horizon's domestic network and Havas' international networks,

with both companies sharing revenues and profits from joint

accounts.

KEY QUOTES

"Our Converged.AI strategy continues to drive measurable

impact", Havas CEO Yannick Bolloré said in a statement.

"Horizon is a major American player, exclusively American.

Customers increasingly want global solutions," Havas CFO

François Laroze said during a call with journalists.

"Horizon did not have the capacity to offer them a single

service, so they approached us with this partnership proposal.

This is something that can bring us new global customers outside

the U.S. on an international scale," he added.

CONTEXT

Havas completed its spin-off from Vivendi in December 2024

and began trading on Euronext Amsterdam in a move aimed at

unlocking its shareholder value. The company has invested in its

Converged AI platform and agency acquisition and now seeks to

benefit from Horizon Global to win global media accounts.

BY THE NUMBERS

The company now projects organic net revenue growth in the

range of 2.5% to 3.0%, up from its previous forecast of above

2.0%. Adjusted EBIT margin is expected to improve to

approximately 12.9%, compared to the prior range of 12.5% to

13.5%.