PARIS, Jan 27 (Reuters) - French cognac producers plan
to pay to tear their vines out by the roots to cut output in
order to address a drop in demand for the high-end liquor due to
tariffs.
Cognac was one of the main casualties of the recent trade
tensions between the European Union, the United States and
China, which have threatened to jack up tariffs on it.
An anti-dumping probe has also hit brandy sales in China.
France's main association of cognac wine growers will pay
its members 6,000 euros ($7,145) per hectare of vineyard
destroyed, on top of 4,000 euros already offered by the French
agriculture ministry, the UGVC's head said on Tuesday.
"We need to re-align the volume of production with demand,"
UGVC head Anthony Brun told Reuters.
The UGVC estimates the total volume of cognac sold has
fallen by more than a third in the past three years, to about
140 million bottles in 2025.
Brun said it will borrow money over a 10-year period to
finance the handouts. He declined to estimate how many hectares
will be destroyed.
Recent trade deals between the EU and Mercosur, as well as
the EU and India, may open new markets for cognac, but it will
take years to build lasting demand, Brun said, adding India
seems to offer significant potential for the industry.
($1 = 0.8397 euros)