08:05 AM EST, 11/03/2025 (MT Newswires) -- Freshpet ( FRPT ) said Monday that CEO Billy Cyr, along with family members and related trusts, intend to adopt prearranged stock trading plans to exercise options granted in 2016 that expire on Sept. 6, 2026 and to sell shares necessary to cover the exercise price, taxes and estate planning needs.

Cyr and his family members and trusts currently hold about 1.32 million shares, or roughly 2.7% of Freshpet's ( FRPT ) outstanding shares, the company said.

No other company equity will be included in the plan, and sales under it cannot occur until after the company reports its Q4 2025 results in February 2026, Freshpet ( FRPT ) said.

Rule 10b5-1 allows insiders to sell company stock without violating insider trading laws.

Shares of the company were up 4.8% in recent Monday trading.