Oct 21 (Reuters) - Netflix ( NFLX ) is teaming up with

Mattel ( MAT ) and Hasbro ( HAS ) to turn its blockbuster

animated film  "KPop Demon Hunters" into toys, deepening a

consumer-goods push that could help diversify its revenue.

The partnership, announced on Tuesday, will produce toys,

collectibles, games and role-play products based on the film

that follows a successful female K-pop trio who play massive

concerts while trying to save the world from sinister forces.

Since its June debut, the film has topped more than 325

million views, making it Netflix's ( NFLX ) most-watched original movie.

Its soundtrack has received platinum certification and the

breakout single "Golden" hit No. 1 on the Billboard Hot 100. The

movie has also sparked a steady stream of cosplay and dance

challenges across social media platforms.

By turning it into toys, Netflix ( NFLX ) is betting smaller,

non-franchise films can scale into lucrative intellectual

property. The company is already offering "KPop Demon Hunters"

apparel, accessories and collectibles through its online shop.

It also offers toys based on other hit franchises, such as

"Stranger Things," and has heavily invested in mobile games and

immersive experiences stemming from its original content, to

boost fan loyalty and diversify its revenue away from

subscriptions.

Other media companies including Walt Disney ( DIS ) have

leaned on toys to turn breakout hits such as "Frozen" into

massive franchises that bring a reliable stream of revenue.

The companies said on Tuesday that Mattel ( MAT ) - the maker of

Barbie and Hot Wheels - will develop and market a global line of

"KPop Demon Hunters" products starting in 2026, spanning dolls,

action figures, accessories, collectibles and playsets.

Hasbro's ( HAS ) range will include special-feature plush, youth

electronics and role-play items, with the first release being a

"MONOPOLY Deal: KPop Demon Hunters" edition.

The products would be available at retailers from spring

2026 through the holiday season and beyond, the companies said.

Netflix ( NFLX ) and Mattel ( MAT ) are scheduled to report results today

after the bell.