June 23 (Reuters) -
Omnicom's ( OMC ) $13.5 billion acquisition of rival
Interpublic can move forward on the condition that the
new company does not enter agreements with others to steer ad
dollars towards or away from publishers based on political
content, the U.S. Federal Trade Commission said on Monday.
The deal would still allow individual advertisers to specify
where their ads are shown, according to the agency.
Spokespeople for the companies did not immediately respond
to requests for comment.
Omnicom ( OMC ) struck a $13.25 billion all-stock deal in
December to buy rival Interpublic Group, creating the
world's largest advertising agency.