financetom
Business
financetom
/
Business
/
FTC may prevent Omnicom, Interpublic from imposing ad curbs after merger, NYT reports
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
FTC may prevent Omnicom, Interpublic from imposing ad curbs after merger, NYT reports
Jun 12, 2025 11:32 AM

June 12 (Reuters) - The Federal Trade Commission,

reviewing ad giants Omnicom ( OMC ) and Interpublic's proposed merger,

may impose a condition that will prevent the combined company

from boycotting ads on platforms because of political content,

the New York Times reported on Thursday.

Omnicom ( OMC ) struck a $13.25 billion all-stock deal in

December last year to buy rival Interpublic Group, thus

creating the world's largest advertising agency.

The restrictions the FTC is discussing are part of the Trump

administration's effort to address perceived political bias in

corporate America against conservative voices and causes, the

report said, citing two people briefed on the matter.

The U.S. regulator and the ad companies did not immediately

respond to Reuters requests for comment.

The terms of the merger review between the FTC and the two

ad companies were not finalized, the report added.

The combined company would have revenue of more than $25

billion, based on 2023 figures. It would compete with some of

the world's largest advertising groups, including WPP ( WPP )

and Publicis.

Omnicom ( OMC ) expects to close the acquisition in the second half

of the year.

The FTC sought information from some of the world's top ad

firms as part of a probe into whether advertising and advocacy

groups violated antitrust laws by coordinating boycotts of

certain sites, the Wall Street Journal reported earlier in June.

In 2024, FTC Chairman Andrew Ferguson said group boycotts by

advertisers can be illegal because they involve coordinated

refusals to do business, which may restrict competition.

Ad spending on X had slumped for months after billionaire

Elon Musk bought the platform in October 2022, as some

advertisers were wary of buying ads on the platform amid

concerns that their brands would appear next to harmful content

or false claims.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Cathie Wood's ARK Invest scoops up nearly 10,000 Reddit shares in debut
Cathie Wood's ARK Invest scoops up nearly 10,000 Reddit shares in debut
Mar 22, 2024
(Reuters) - Popular investor Cathie Wood's ARK Invest bought nearly 10,000 shares of Reddit ( RDDT ) in the social media platform's strong market debut on Thursday, an email from the asset manager showed. A total of 9,982 shares of the loss-making company was added to ARK Next Generation Internet ETF ( ARKW ) and ARK Fintech Innovation ETF (...
Japan's union group Rengo announces biggest wage hikes on record
Japan's union group Rengo announces biggest wage hikes on record
Mar 22, 2024
TOKYO (Reuters) -Japanese firms have agreed to raise pay by 5.25% this year, the biggest rise under comparable data since 2013, the country's largest union group Rengo confirmed on Friday. The results of the closely-watched wage negotiations are announced in several stages, in which the blue-chip firms are first to wrap up their talks in mid-March. The second announcement on...
Hutchmed Begins Registration Stage for Phase 2/3 Trial of Investigational Autoimmune Disorder Drug
Hutchmed Begins Registration Stage for Phase 2/3 Trial of Investigational Autoimmune Disorder Drug
Mar 22, 2024
05:04 AM EDT, 03/22/2024 (MT Newswires) -- Hutchmed ( HCM ) said late Thursday it has started the registration stage for a phase 2/3 clinical trial of investigational drug sovleplenib for adult patients with warm antibody autoimmune hemolytic anemia in China. The move follows positive data from the proof-of-concept phase 2 stage of the trial and a consultation with the...
Once a beacon of stability, Vietnam to name third president in a year
Once a beacon of stability, Vietnam to name third president in a year
Mar 22, 2024
HANOI, March 22 (Reuters) - Communist-ruled Vietnam is seeking its third president in little more than a year after the resignation of Vo Van Thuong, who was only elected last year after the sudden dismissal of his predecessor. With accumulated foreign direct investment higher than its gross domestic product, Vietnam's stability is crucial to multinationals with large operations in the...
Copyright 2023-2026 - www.financetom.com All Rights Reserved