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General Mills Buys Whitebridge Pet Brands' North America Business for $1.45 Billion
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General Mills Buys Whitebridge Pet Brands' North America Business for $1.45 Billion
Dec 18, 2024 2:43 PM

05:19 PM EST, 12/18/2024 (MT Newswires) -- General Mills ( GIS ) said Wednesday it has completed the purchase of Whitebridge Pet Brands' North American cat feeding and pet treating business from NXMH for $1.45 billion.

The business includes the Tiki Pets and Cloud Star brands and generated about $325 million retail sales over the last 12 months.

As part of the deal, General Mills ( GIS ) took over operations of two manufacturing facilities in Joplin, Missouri, while NXMH retained Whitebridge Pet Brands' European business and brands, the company said.

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