June 11 (Reuters) - General Mills ( GIS ) is considering

selling its Haagen-Dazs ice-cream stores in China, Bloomberg

News reported on Wednesday, citing people familiar with the

matter.

The Minneapolis, Minnesota-based company may seek several

hundred million dollars for the assets in a sale process that

could begin this year, the report added.

The discussions are in early stages and the company may not

pursue a sale, the report said, adding that General Mills ( GIS )

intends to continue selling Haagen-Dazs in places such as

supermarkets and convenience stores in China.

Reuters could not immediately confirm the report. General

Mills ( GIS ) did not immediately respond to a Reuters request for a

comment.

General Mills ( GIS ) has been undergoing a restructuring and said

last month that it would record a charge of about $70 million in

its current quarter. The restructuring efforts, estimated at

around $130 million, are expected to be completed by the end of

its fiscal year 2028.

Packaged food companies including McCormick, General Mills ( GIS )

and Conagra Brands ( CAG ) have faced slowing demand as sticky

inflation has compelled budget-conscious customers to hunt for

value even for essential items such as groceries.