07:33 AM EST, 03/05/2024 (MT Newswires) -- General Motors (GM), global automotive supplier Magna (MG.TO, MGA), and technology services and consulting company Wipro Limited, said on Tuesday they are teaming up to develop a B2B sales platform for buying and selling automotive software.

According to a statement, the platform, called SDVerse, "aims to revolutionize the automotive software sourcing and procurement process by providing a matchmaking platform for buyers and sellers of embedded automotive software".

The statement said: "Unlike the traditional captive software development approach, SDVerse focuses on connecting automotive software buyers and sellers through a transparent and efficient digital platform. Sellers can list their software's features and attributes, while buyers can easily search and explore the available software products through a comprehensive catalogue."

Prashant Gulati has been named CEO of SDVerse effective March 5, 2024