11:34 AM EDT, 03/12/2024 (MT Newswires) -- Genius Sports ( GENI ) and Football DataCo said Tuesday they have entered into an exclusive period of negotiation to extend their official betting data partnership.

The agreement remains subject to contract and approval of the Leagues and their respective clubs, the firms said. Football DataCo is the data rights holder of English and Scottish football.

The current rights agreement runs until the end of the 2024-2025 season with the new rights cycle being 2025-2029, they said.

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