Genius Sports Ltd ( GENI ) shares are trading higher. The company on Wednesday announced a collaboration with TNT Sports and NBA 2K to offer an alternative viewing experience on TruTV and Max.

What Happened: Genius Sports ( GENI ) is set to offer an immersive NBA 2K25 DataCast viewing experience in collaboration with TNT Sports and NBA 2K for the 2024 Emirates NBA Cup knockout round.

The alternative telecast will be available in the quarterfinals and semifinal live game and is expected to “blur the lines between the video game and the real NBA experience.”

Viewers will see NBA 2K25 overlays such as the iconic Shot Meter, 2K Badges and official 2K camera angles. Genius Sports ( GENI ) will provide quick game insights powered by GeniusIQ, including player tracking, shot distance and probabilities.

The alternative viewing experience is set to kick off on Dec. 10 with games continuing through Dec. 14, and will feature contributions from Vince Carter, Candace Parker, Channing Frye, Adam Lefkoe, Kirk Goldsberry and more.

See Also: Private Employers Add Fewer November Jobs Than Expected: ‘Manufacturing Was The Weakest We’ve Seen Since Spring’

Is GENI A Good Stock To Buy?

An investor can make a few decisions when deciding whether a stock is a good buy. In addition to valuation metrics and price action which you can find on Benzinga's quote pages – like Genius Sports ( GENI )‘s page for example – there are factors like whether or not a company pays a dividend or buys a large portion of its stock each quarter.

These are known as capital allocation programs. Genius Sports ( GENI ) does not pay a dividend, but obviously has a few ways it can return value to shareholders. Feel free to search Benzinga's dividend calendar for the next company that is due to pay a dividend and determine what kind of yield you can earn for holding a share of the company.

Buyback programs are obviously different and highly variable. A company can approve a buyback program and purchase shares as it sees fit over the course of time in which the buyback was authorized. Looking through the latest news on Genius Sports ( GENI ) will often yield whether or not the company has approved a buyback program recently. Buyback programs usually serve as a support for share prices, serving as a backstop for demand.

GENI Price Action: Genius Sports ( GENI ) shares were up 1.25% at $10.16 at the time of publication, according to Benzinga Pro.