BERLIN, Feb 5 (Reuters) - Germany will introduce
investment requirements for streaming platforms and TV
broadcasters and nearly double government funding for the
domestic film industry to boost its appeal as a film-making hub,
the culture ministry said on Thursday.
"This is not a symbol, but a real investment stimulus: for
jobs, value creation, and creative excellence," Culture Minister
Wolfram Weimer said in a statement, a week before the German
capital welcomes industry players for the Berlin Film Festival.
Streaming services such as Netflix ( NFLX ) and Amazon ( AMZN )
, as well as major broadcasters, will be obliged to
reinvest at least 8% of the annual revenue they earn in Germany
back into the local industry.
However, the measures state that if the streamers and
broadcasters opt to invest 12% or more, they will be exempt from
complex regulations obliging them to, for example, produce films
in the German language.
While German production has enjoyed a surge thanks to demand
from streaming platforms, the sector has also struggled in
recent years with rising labour, energy and materials costs.
With the measures, Germany, one of Europe's largest
streaming markets, will join at least a dozen other European
countries including France and Italy that now obligate streamers
to invest in domestic production.
In addition, the government has agreed to increase funding
for film production to 250 million euros ($295.2 million) a
year, nearly double the previous level.
"Now the ball is in the court of the streamers and
broadcasters on the one hand, and the producers on the other,"
said Weimer.
According to German media, a corresponding law is expected
to be approved by the cabinet before early April. It is not yet
clear what, if any, penalties might be levied on streamers if
they do not comply with the proposed regulations.
($1 = 0.8470 euros)