(In paragraphs 2 and 6, corrects spelling to 'Splenda' not

'Spenda')

DUBLIN, Sept 17 (Reuters) - Irish-based nutrition

supplement maker Glanbia on Wednesday said it had agreed to sell

its weight management brand SlimFast US to Heartland Food

Products Group for an undisclosed sum.

U.S.-based Heartland makes the Splenda brand of low-calorie

sweeteners, drink mixes, coffee and nutritional beverages.

The deal for SlimFast is subject to customary closing

conditions, and a process is ongoing for the sale of SlimFast in

remaining jurisdictions, Glanbia said in a brief statement.

In February, Glanbia took a non-cash impairment charge of

$91.4m in its 2024 results to reflect SlimFast's performance and

said it would sell the brand as part of a wider plan targeting

annual cost savings of at least $50m by 2027.

Glanbia bought SlimFast for $350m in 2018, but sales of its

products have plummeted since 2022 as weight-loss drugs upended

the diet market and consumers moved away from the

low-carbohydrate diets that the 50-year-old brand supports.

"The addition of SlimFast to the Heartland family, alongside

our Splenda Brand, reinforces our commitment to helping

consumers live healthier, more balanced lives," said Ted Gelov,

Heartland chairman and CEO.

"Together, we can deliver trusted solutions in weight

management and sugar reduction, two of the biggest consumer

needs shaping the future of nutrition."