07:18 AM EST, 11/07/2025 (MT Newswires) -- Globant ( GLOB ) said Friday it signed a memorandum of understanding with LaLiga to roll out agentic artificial intelligence across the Italian soccer league's operations.

The effort will use Globant's ( GLOB ) subscription model of "AI Pods," teams of software agents to accelerate development and productivity, the company said.

Through Sportian, their joint venture, the parties will build AI agents for talent development, operations, and technology to improve performance analysis, content creation, and workflow automation, Globant ( GLOB ) said.

The new agents will be integrated into Sportian's existing tools for sports organizations, the company added.