Aug 29 (Reuters) - General Motors ( GM ) said on

Thursday it would transition BrightDrop commercial vans under

Chevrolet, allowing the all-electric vehicle to utilize the

brand's extensive dealership and service network across North

America.

The move aims to expand BrightDrop's accessibility, enhance

its service network, and boost sales.

Launched in 2021, GM reorganized BrightDrop last year and

brought it completely under its own umbrella in a move to make

it less independent and reduce costs.

GM originally established BrightDrop as its fully-owned

subsidiary in hopes of turning it into a lucrative venture and

strengthening its offering to compete with Ford Motor's ( F )

high-margin Pro commercial vehicle business.

Ford has managed to turn Pro into a successful business and

has also placed big bets on software-related services.

Meanwhile, BrightDrop delivered only 746 vehicles in the U.S.

through the first six months of 2024.

BrightDrop currently offers two all-electric commercial

vans, the Zevo 400 and 600, which will now be rebadged as the

Chevrolet BrightDrop 400 and 600.

"Integration into the Chevrolet portfolio will expand its

reach and accessibility and offer more customers additional

tools to help achieve their productivity and carbon-neutral

goals," Sandor Piszar, VP of GM Envolve fleet business said.

The vehicles will continue to be manufactured at GM's CAMI

assembly plant in Ingersoll, Ontario.