Feb 19 (Reuters) - Goldman Sachs ( GS ) has appointed

insiders William Connolly and Michael Voris as co-heads of

Equity Capital Markets (ECM) in the Americas, according to a

memo seen by Reuters on Wednesday.

The move comes at a time when Wall Street firms are vying to

get more business in their ECM units by winning more mandates on

high-profile initial public offerings as stock market floatation

continues to ride last year's recovery wave.

Goldman is a heavyweight in equity capital markets, the part

of investment banking that starts selling shares in previously

private companies to the public, a traditional way to unlock new

funding for growing businesses.

Connolly, who joined the Wall Street firm in 2005, is head

of Technology ECM and advises clients on equity-related matters

across technology, media and telecommunications, the memo

added.

Voris is global head of Convertible Bond Financing and

manages alternative capital solutions and equity derivatives in

the Americas.