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Google asks court to throw out US advertising case
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Google asks court to throw out US advertising case
Apr 26, 2024 2:14 PM

WASHINGTON, April 26 (Reuters) - Alphabet Inc's ( GOOG )

Google on Friday asked a federal court in Virginia to

reject a U.S. government lawsuit accusing the advertising and

search giant of anticompetitive practices in the online

advertising marketplace.

The Justice Department, which filed the advertising lawsuit

in January 2023, accused the company of abusing its dominance of

the digital advertising business and argued that it should be

forced to sell its ad manager suite.

Google's online advertising network, which includes ad

manager, brought in 12% of the company's revenue in 2021 and

also plays a vital role in the search engine and cloud company's

overall sales.

Google argued on Friday that the DOJ's case went "beyond the

boundaries of antitrust law," saying it does not regulate the

internet company's conduct at issue.

The company added that the government's case was "doomed"

because it attacked business acts that "are lawful choices about

whom to do business with and product improvements that benefited

Google's customers."

The Justice Department declined to comment.

The government's original 2023 complaint said "Google has

used anticompetitive, exclusionary, and unlawful means to

eliminate or severely diminish any threat to its dominance over

digital advertising technologies."

Google's advertising business is responsible for about three

quarters of its revenue.

U.S. District Judge Leonie Brinkema in Virginia federal

court has scheduled trial in the Justice Department's case for

September. The judge has the power to narrow the scope of the

lawsuit prior to trial or knock the case completely. Both sides

can seek summary judgment, a fact-based review on the merits of

a case.

Google separately faces a trial in March 2025 in Texas

federal court in a lawsuit Texas and other states lodged that

accuses it of abusing its digital ads dominance.

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