Dec 4 (Reuters) - Google Cloud said on

Wednesday it had partnered with Air France-KLM to

deploy generative artificial intelligence (AI) technology on the

airline group's data.

WHY IT'S IMPORTANT

Google Cloud said in a statement that the Franco-Dutch

airline group's 551 operating aircraft, 93 million passengers

carried in 2023, and its commercial and cargo flights generated

large amounts of data, which would be used by Google Cloud's AI

solution in areas such as analyzing passenger preferences and

travel patterns, and predicting maintenance of aircraft.

Air France-KLM will retain full ownership and control of its

data, Google Cloud said.

KEY QUOTES

"The group will gain a deeper understanding of passenger

preferences, travel patterns, and behaviors to offer newly

tailored travel options and services, and be able to

enhance flight, airport, and business operations, with the time

needed for data analysis in predictive plane maintenance already

dropping from hours to minutes", Google Cloud said.

"Airlines generate massive amounts of data, much of which

can be incredibly valuable in helping drive operational

insights, build better customer experiences" said Matt Renner,

President, Global Revenue at Google Cloud.